For Census 2023 campaign I was responsible for the application of the new Census brand across social media, posters, flyers, pull up banners, lanyards, billboards, digital ads, uniforms, enrolment forms, and envelopes.
The haehae whakarare pattern and accessible colours needed to follow strict guides so that its symbolism was maintained across each marketing deliverable.
The visual design aimed to represent the diverse communities and landscapes of New Zealand, further reinforcing the "All of us count" message.
