For "Listen to the Land" exhibition campaign, I did the concept ideation, photo retouching, typesetting, and designed the typographic treatments of the headlines in collaboration with the Art Director at VMLY&R.
This educational campaign consists of four panels with sound on each for the audience to listen to.
Our precious whenua has its own unique voice. When we get closer, we can hear it. It speaks to all of us. Come, have a listen…
We listen to the farmland
Meet Taylor, a farmer talking about riparian planting and protecting waterways.
We listen to the rivers
Hear about how we’re helping protect our region from its biggest natural hazard.
We listen to the streams
Listen to how we’re taking care of inanga, or whitebait, in the Waitohu Stream – just north of Ōtaki.
We listen to the forests
If you’re very quiet…and very lucky…you might hear the call of the matuku, the Australasian Bittern.
From native forests, to farms, from fresh water to flood risks, biodiversity and beyond. We listen to the land closely, keenly, and provide what’s needed to protect our region’s precious taiao (environment). If we don’t listen, we’ll lose what we have and what might be. Whakarongo Tātou ki te Whenua.
