I created the visual identity for Shibuya Reloaded, an immersive digital experience brought to life by Shibuya City and social gaming platform The Readyverse. I also created the storyboard and graphics for the teaser trailer.
The colour choice for this project is inspired by Japanese artist Katsushika Hokusai's work, and are the colours represented by Art3mis and Parzival from Ready Player One.
The colour choice for this project is inspired by Japanese artist Katsushika Hokusai's work, and are the colours represented by Art3mis and Parzival from Ready Player One.
The typography was chosen to represent the curvature of Japanese glyphs and the Scramble Crossing which is a significant landmark in Shibuya. The icons were made to match the type and the arrow shape to mirror the shape of the Scramble Crossing. The arrow was chosen as a way to communicate entering a destination and represents the city's wayfinding seen at train stations and motorways.
This project is powered by Futureverse.
